Hello, I’m

Kevin Wong

I’m a Product Designer that launched high-impact services and scaling product ecosystems through seamless feature integration across different industries. By identifying and eliminating friction points, I create intuitive user experiences that directly contribute to increased customer loyalty and long-term retention.

Work

Rakuten Group, Inc. is a Tokyo-based global leader in internet services and a pioneer of the "ecosystem" business model. Connecting over 1.6 billion users worldwide, the Group operates a diverse portfolio of 70+ services spanning e-commerce, FinTech, digital content, and mobile communications, all unified through a single, industry-leading rewards platform.

2021 -

Rakuten Super Point Screen

2018 - 2021

Innovation Department

2016 - 2018

Customer Strategy Department

2015 - 2016

Creative Web Design Department

Experience

Rakuten Super Point Screen

Design Strategy Lead for a reward-based content service—driving ad engagement through behavioral design while leading a fully remote, global team.

User onboarding redesign

established brand design
UX Strategy
Feature UI design
Internal CMS design

Active Onboarding

Rakuten Wallet

I led the design strategy for the launch of a Rakuten-integrated cryptocurrency exchange, overseeing the end-to-end user experience and aligning high-level product vision with a global rewards infrastructure.